Comscore to Acquire Certifica
Posted on | October 30, 2009 | Comments Off
Yesterday Comscore posted a press release with the following highlight “Comscore to acquire Certifica, a leading provider of Real Time Web Measurement and Digital Marketing technology solutions in Latin America“. On it Comscore explains that the objective of this acquisition is to jump Latin American market entrance barriers.
Even when at a first sight it is not really easy to understand this acquisition (at least for me), is a way to buy a list of high qualified leads in the region. Actually if I have to sell Comscore products I would definitely visit Certifica’s clients.
I keep thinking about this acquisition…by now…Congratulations Alejandro Fosk and Comscore!!!
Comments
Search Analytics 2.0
Recent Posts
- Setting up your Web Analytics Tool for content analysis
- Information is not an insight itself
- Will Using GA have a negative effect on your Ranking?
- Towards Qualified Analytics Professionals
- Coremetrics acquired by IBM
- Social Media Metrics Standards – Where is the link between Strategy and Operations?
- Social Media Metrics with Jim Sterne
Recent Comments
- admin on The second Web Analytics Day in Buenos Aires
- admin on Integration, where are you?
- @cristian on Integration, where are you?
- admin on The WAA keep moving forward
- PabloC on The WAA keep moving forward
- admin on The WAA keep moving forward
- Carmen Gerea on The WAA keep moving forward
- admin on The WAA keep moving forward
- Stéphane Hamel on The WAA keep moving forward
- Sebastian Rosenfeld on Measuring “Social Campaigns” with Google Analytics
Categories
- 4Q Survey
- Adtech
- Analytics 2.0
- Analytics Tips
- Consumer behavior
- Coremetrics
- Email Marketing
- Events
- GAAC Summit
- geek humor
- Google Analytics
- Human Behavior
- Interviews
- Mobile Marketing
- Omniture
- Online Advertising
- Online Marketing Day
- Online Media News
- Opinion leaders interviews
- our news
- Quote of the day
- Social Media
- Social Media Analytics Tools
- Tag my ass crew
- Technologic tips
- Uncategorized
- Web Analytcs White Papers
- Web Analytics
- Web Analytics Association
- Web Analytics Books
- Web Analytics Day
- Web Analytics News
- Web Analytics Tools
- Yahoo! Web Analytics
Suscribirse al Feed
ESPANOL
.