Coremetrics acquired by IBM

Posted on | June 18, 2010 | Comments Off

Yesterday I was surprised with the news that IBM acquired Coremetrics. First, because IBM was not in my radar as one player interested in something like Web Analytics. Second because Coremetrics is a pretty solid platform with huge clients and they were working a lot during this last months in order to get some of the Web Analytics market that still pays for Web Analytics Solution. The Corporative market, mainly from publishers.

However, the deal is done, and this time I have no clue about what is gonna happen with this deal. The Financial aspects have not been announced but I assume it was a greaaaaaaaat deal. So congratulations to all the team for the deal, you always worked to build a solid platform that help us (the analysts) to make our work even more interesting. Appreciate! I just hope IBM do it better than Microsoft with Gatineau…

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