ANALYTICS 2.0

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Buenos Aires has its second Search Engine Marketing Expo (SMX Buenos Aires 2008)

Posted on | October 4, 2008 |

Finally we had the SMX Buenos Aires 2008 and in my opinions was pretty good.

The Analytics presentation was well balanced, a consultant (me), a Provider (Enrique Quevedo from Google) and a Client (Maria Soledad Santich from Telefónica de Argentina). I fount Soledad’s presentation very usefull since she explained how was the Analytics Implementing process in her company in a very transparent way. Issues, deviations, pursuit results, etc.

Analytics PAnel - Soledad, Enrique and Juan

Juan Damia, Maria Soledad Santich and Enrique Quevedo

With the Google Team

Guille (Google), Juan and Rita (Google)

The best

Even when I couldn´t attend all the presentations I wish, I attended some very good ones,

- Julio Fernandez with Online Reputation Management examples.

- Andres Snitcofsky with his very funny SEM (and instructive) presentation.

- German Herebia, talked about new media and give some ideas to present developers (If German tells you that you can get good money develping the mentioned type of apps, I recommend you going in that direction).

- Gustavo Saients and Alejandro Perez (I was a little late so I missed Robert Jacksons´ presentation) explained in a very simple way how the Search Engines Algorithms work in general.

- Martín Enriquez and his Online Reputation Management examples, very clear

The worst

- The security was poor making possible that not just one, but two laptos where stolen (I´m really sorry Justo and Diego).

- Some panelist presentations were sales presentations…come on some people paid a lot of money not to hear you selling your products, but to learn how to improve their services and make money by their self. Sorry guys, wrong place, wrong people….

I would also like to thanks Tomy Lorsch and Rafael Fernández Tamames the invitations to participate in the Analytics Panel.

Comments

2 Responses to “Buenos Aires has its second Search Engine Marketing Expo (SMX Buenos Aires 2008)”

  1. Marketing Search Engine
    October 8th, 2008 @ 8:10 pm

    anybody here know of a good site to find more info on marketing search engine? I\’ve got this site bookmarked and im gonna keep checking it out, but i still would like to find a site that covers marketing search engine a little more thoroughly..thanks

  2. admin
    October 8th, 2008 @ 9:17 pm

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