Google launched some feature improvements

Posted on | July 30, 2007 | Comments Off

Last month Google launched some feature improvements for their flamboyant Google Analytics version. Those improvements are:

- “Go to box:” This function is very usefull since it allows you to jump direct to an specific row instead of scrolling up and down. If you have 5,000 referring sources and you want to see row 3,456, you can jump right to it.

- The Map Overlay report view now defaults to Country instead of Subcontinent.

- Content reports now have a Segment menu so you can cross-segment pages and sets of pages by referral source, keyword, visitor type, and other visitor segments. This is very usefull if your site is composed by heterogeneous sections and wants it to analyze them as separted sites. Thanks Brett, very welcome stuff.

- Drill down function in the “top content” report. So if you want to drilling down on a specific title in the Content by Title report now is available letting you analyze and follow up URLs sharing the title.

Good to know they are hearing Google Analytics users and reacting.

Juan Damia (web analytics)

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