Search Engine Marketing (SEM) to U.S. Hispanics: Matias Perel Podcast

Posted on | October 16, 2006 | Comments Off

It seems almost every day a new study is released trumpeting the growing size and purchasing power of Hispanics. The one number that has many of us in marketing are very excited about is the 16 million Hispanics that are online today. They are a heterogonous and difficult to reach market.

To understand how US Hispanics behave online is complex due to their distinctive characteristics. Some studies indicate that for the most part Hispanics use the Internet to communicate with friends and relatives, thus keeping ties with their countries of origin. In addition, studies show that when Hispanics go online they also engage in product research and more and more are discovering the ease of shopping online.

Matias Perel of Latin3 will explain what actions American companies are taking to reach this ever-expanding market.

The U.S. Hispanic Market

The 16 million online Hispanics today use the Internet to communicate with friends and relatives, thus keeping their ties with their countries of origin and they go online and engage in product research as well.

U.S. Hispanics Online

There is a significant opportunity for marketers to offer more and deeper content to the Hispanic consumer given their appetite for online information.

Search Engine Marketing to Hispanics

Now that we know that the market is big and complex, why should Search Engine Marketing be an important part of your marketing strategy? Let’s understand how it works and which are the specific challenges we face.

Resources

Hispanic Marketing & Public Relations Weblog & Podcast

Latin3 is the premier provider of “Exponential Marketing” services in Latin America and the U.S. Hispanic markets. Matias Perel founded Latin3 in 2000 and led the company to a premier position in the raking of interactive marketing agencies in the U.S. and Latin America. As CEO, Perel participates in numerous strategic engagements with Latin3’s global clients including American Express, Cingular, Cisco Systems, Dell Computers, GM, General Electric, Google, Kraft Foods, Lexicon, Microsoft, Nextel, Pepsi, Reebok, Sony, Sunbeam, Taca, Visa, and Xerox, among others.

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