Towards the proper use of surveys

Posted on | November 20, 2007 | Comments Off

These days many websites are conducting surveys among their users, the availability of free tools is a key factor to understand their increasing use. But unfortunately are not always used in an appropriate manner.

While the questionnaire is the basis of any survey and the great determinant of the success or failure of it, it is not just about generating some questions. Actually one of the biggest errors is arming a questionnaire with a lot of questions, poorly drafted and with non-clear choices.

In this whitepaper [download=3] you will find quite simple recommendations that we suggest to having in mind when planning an online survey (registered users only, click here to register)

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